Football Cafe began, during the 2014 World Cup, as an appointment-only soccer shirt shop named Football Concierge. The location faced downtown NYC's original street soccer pitch, Lions Gate Field, the birthplace of the experimental football club and art lab known as Nowhere FC. The first exhibit contained an installation of badges, numbers, and art that could be applied to jerseys on site.

After the tournament, architects re-designed and expanded the space with a kitchen, bar, merchandise display and an expanded gallery next door. The Football Cafe brick-and-mortar space was born, servicing downtown NYC with healthy food, creative exhibitions, and social events.

Since then the Cafe has had several permanent spaces in Manhattan, Brooklyn, and pop-up events in the UK, Italy, and Japan.

We open our new permanent flagship at 9 Gardner Ave in Brooklyn on November 20th.

Today, Football Cafe is focused on producing and curating the best football lifestyle gear from around the world, and is the official home of all projects from Nowhere FC, Fly Nowhere, and partner brands.

Our new permanent location, Football Cafe Imports, opens at 9 Gardner Ave in Brooklyn with a lineup of events for 2026, hosted by Football Cafe and Fly Nowhere, as well as new collections of football culture streetwear and gifts from around the world.