We partnered up with Religion of Sports, to host their “Fútbol is Religion” campaign centered around the 2022 FIFA World Cup. The campaign included the takeover of Football Cafe to create a physical “House of Fútbol,” at 141 Chrystie Street in New York City.
The “Fútbol is Religion” campaign featured a wide list of free events, including panels with Religion of Sports documentarians and figures to live podcast recordings to pick-up soccer games and watch parties. Religion of Sports co-founder Gotham Chopra spoke at the event and expressed their main goal with this was to provide a place for fans to get together.