Manchester United linked up with Football Cafe, a space dedicated to harboring the city's football culture.
In what was an immersive experience, with the venue redecorated to guide visitors through an exhibition of Fly Nowhere’s model and player photography, with design inspiration of the shirt featuring along the way.
United legends Wes Brown and Diego Forlan were in attendance and took part in a Q&A to discuss the kit, with Diego Forlan referencing the jersey as ‘brave’ - which certainly isn’t a bad thing when it comes to expressing your own style.
OVO Sound’s Roy Woods also flew in from Toronto to perform on stage in the new shirt, a day ahead of its global release. As well as many more Manchester United fans, creatives and a few other special guests such as Susan Sarandon.
In what was an immersive experience, with the venue redecorated to guide visitors through an exhibition of Fly Nowhere’s model and player photography, with design inspiration of the shirt featuring along the way.
United legends Wes Brown and Diego Forlan were in attendance and took part in a Q&A to discuss the kit, with Diego Forlan referencing the jersey as ‘brave’ - which certainly isn’t a bad thing when it comes to expressing your own style.
OVO Sound’s Roy Woods also flew in from Toronto to perform on stage in the new shirt, a day ahead of its global release. As well as many more Manchester United fans, creatives and a few other special guests such as Susan Sarandon.